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What is a Landing Page, how and when to create it

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A landing page is a very important element in Web Marketing. Find out what it is, when it is recommended to create it and how to structure it to work.

Those who want to take advantage of Web Marketing to improve their online business cannot overlook the importance of the Landing Page . In this complete guide dedicated to it, we will discover together what it is specifically and what it is used for, when it is recommended to create one and how it must be structured so that it proves truly effective.

Landing Page: what it is and what it is used for

The Landing Page can be defined as the landing page of an online advertising campaign. More precisely, this is the page on which the user lands after clicking on a link inserted in an online advertisement or in a search result.

Focusing on its purpose can help you better understand what a Landing Page design is and what it is used for: this particular type of page is created with the aim of converting visitors into leads (contacts) or customers. " Conversion " means a completed online or offline activity deemed important for the success of the activity.

The specific objective of a Landing Page is twofold:

·         Lead the user to fill in a contact form ( Landing Page for Lead Generation , or Squeeze Page );
·         Induce him to make a purchase directly ( Landing Page for sale , or Sales Page ).

The Landing Page for digital Lead Generation is the most common type, especially since many products or services, especially the more expensive, lend themselves easily to the sale in a single step on the internet. Easier, in many cases, is to convince the potential customer to leave their data so that they can be contacted by the sales team.

Landing Page: tips for creating it effectively

·         Contact form or button to proceed with the purchase clearly visible
·         Responsive layout , that is, able to adapt automatically from a graphic point of view to any device on which it is displayed

·         Clear and immediate call-to-action . In this regard, it is essential that the action required of the user be one and only one .

·         Procedure , be it the compilation of a contact form or the purchase, intuitive and fast
·         Use images and videos (high quality and emotional) to make communication attractive
·         Insert reviews that contribute to giving credibility to the message

To test the effectiveness of your Landing Page, it is necessary to carry out a series of tests with various different proposals for small changes in content and / or graphics, to be submitted to users in order to understand which one of the most performing is .

Read Also: Search Engine Optimization NYC

SEO Off Site: meaning and strategies

CRO and e-commerce: how to increase purchases

Up Selling and Cross Selling: what they are and how to make good use of them

Brand Awareness: what it is and how to improve it

How to write a successful business plan

How To Use Your Blog

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