A landing page is a very important element in Web Marketing.
Find out what it is, when it is recommended to create it and how to structure
it to work.
Those who want to take advantage of Web Marketing to improve
their online business cannot overlook the importance of the Landing Page . In
this complete guide dedicated to it, we will discover together what it is
specifically and what it is used for, when it is recommended to create one and
how it must be structured so that it proves truly effective.
Landing Page: what it
is and what it is used for
The Landing Page can be defined as the landing page of an
online advertising campaign. More precisely, this is the page on which the user
lands after clicking on a link inserted in an online advertisement or in a
search result.
Focusing on its purpose can help you better understand what
a Landing
Page design is and what it is used for: this particular type of page is
created with the aim of converting visitors into leads (contacts) or customers.
" Conversion " means a completed online or offline activity deemed
important for the success of the activity.
The specific
objective of a Landing Page is twofold:
·
Lead the user to fill in a contact form (
Landing Page for Lead Generation , or Squeeze Page );
·
Induce him to make a purchase directly ( Landing
Page for sale , or Sales Page ).
The Landing Page for digital
Lead Generation is the most common type, especially since many products or
services, especially the more expensive, lend themselves easily to the sale in
a single step on the internet. Easier, in many cases, is to convince the
potential customer to leave their data so that they can be contacted by the
sales team.
Landing Page: tips
for creating it effectively
·
Contact form or button to proceed with the
purchase clearly visible
·
Responsive layout , that is, able to adapt
automatically from a graphic point of view to any device on which it is
displayed
·
Clear and immediate call-to-action . In this
regard, it is essential that the action required of the user be one and only
one .
·
Procedure , be it the compilation of a contact
form or the purchase, intuitive and fast
·
Use images and videos (high quality and
emotional) to make communication attractive
·
Insert reviews that contribute to giving
credibility to the message
To test the effectiveness of your Landing Page, it is
necessary to carry out a series of tests with various different proposals for
small changes in content and / or graphics, to be submitted to users in order
to understand which one of the most performing is .
Read Also: Search Engine
Optimization NYC
Comments
Post a Comment