A landing page is a very important element in Web Marketing. Find out what it is, when it is recommended to create it and how to structure it to work. Those who want to take advantage of Web Marketing to improve their online business cannot overlook the importance of the Landing Page . In this complete guide dedicated to it, we will discover together what it is specifically and what it is used for, when it is recommended to create one and how it must be structured so that it proves truly effective. Landing Page: what it is and what it is used for The Landing Page can be defined as the landing page of an online advertising campaign. More precisely, this is the page on which the user lands after clicking on a link inserted in an online advertisement or in a search result. Focusing on its purpose can help you better understand what a Landing Page design is and what it is used for: this particular type of page is created with the aim of converting visitors into leads (c...