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E-Mail Marketing for Small Businesses: 3 Tips for a Full Mailbox


It would be nice if a Monday morning, alongside your coffee or your orange juice, after giving the ' Enter the campaign e-mail marketing your small business, you've worked so much, received in a few minutes, a flood of answers and requests from new customers (and not only) who insistently ask for your products and services? How electrified would your boss be? Finally you would have a raise!

As utopian as this fantasy may seem, what would you think if we told you that it is possible to generate a quick and positive response from the consumer audience out there and attract small businesses with strategic email marketing?

And here, today, we will review some ways to be able to accomplish not one, but two miracles:

1.      Re-engage an "old" existing consumer base;
2.      All this while continuing to generate new leads effectively.

Learn who email marketing for small businesses can do it for


Hubspot (which, if you didn't know, is a software that helps companies develop their Inbound Marketing strategy, with all the necessary tools) has compiled a list of recent e-mail marketing campaigns  that have had incredible results and are been incredibly effective on the public.

If it is true that each of these models is a case in itself, it is also legitimate to attempt to identify some common strengths in the email marketing strategies adopted by these companies , which have thus managed to climb the rankings.

In fact, each of the 19 e-mail marketing campaigns mentioned revolves around the same fundamental components.

Once applied to your campaign, these tips will offer you the potential to bring immense value to your business.

 Create stronger content


In an era where ads are everywhere, consumers have become experts in evading advertising materials of all kinds.

And this also applies when it comes to e-mail marketing campaigns for small companies : any e-mail that starts with the ritual greeting, such as "Hey, you!" or "Dear customer ...", will be promptly trashed (and the sender probably blocked ).

The content you enter in your e-mail, including the introductory greeting and the phrase in the subject, must be better than that of your competitors in order to hope to be able to reach, even just a few seconds, the attention of your consumer base .

But be careful, it is easy to forget that not everything is written : images and visual content are also important .

The saying "an image is worth a thousand words" is more or less known to all. Here, given the weight that the images have, take your time to choose them intelligently .

And we haven't talked about the videos yet; because if an image is worth a thousand words, a video is worth a thousand images .

When making video content for your e-mail marketing campaign for businesses, small, medium or large , try to get the most out of every single second. In this way, even if consumers were to stop viewing the video halfway, they will still be able to internalize the message.

Convert to mobile


With the boom in voice search and the (growing) trend by consumers to rely on local SEO , it is essential to create marketing content (and in particular e-mail marketing content ) with a mobile-first mentality .

In 2018, over 3.8 billion users used email and industry leaders predict that it will be around 4.2 billion by the end of 2022.

Research shows that of these, 91% check email every day and 56% use a mobile device to do so.

These (impressive) statistics demonstrate how crucial a conversion to mobile is. If half of 3.8 billion users rely on their smart phones to check email, it means that mobile-friendly thinking must dominate at least half the creative process that will determine your email marketing strategy.

All good marketers know that effective email marketing campaigns are designed with all devices in mind. In this way, whether your content is viewed on desktop, tablet or smartphone, users will have a similar high quality experience.

A responsive design is a positive sign for any recipient to whom do you turn to, since communicates the fact that you know what you're doing. This will make you a valid ally : a careful e-mail marketing strategy , for small businesses (above all) , is a guarantee of your reliability and the fact that they can trust you.

Given the importance of this point, you will be able to find other valid ideas to improve yourself in this area by reading our article on why a mobile site does not match : do you see what it says?

Reserve the peak of inspiration for the Call to Action


While all of them are guilty, every content creator shivers at the thought of concluding a perfect marketing email with a far from convincing call to action (CTA) .

As simple as concluding a piece in the wake of: "Join us today to get the best ...", we heartily encourage you to take a step back , take your time, breathe deeply and reflect.

Think of these concluding words as if they were really your last words.

Most likely users will not remember the (hundreds of) words that make up the central body of e-mails. But rest assured that they will remember those you send them with . And if what they are trivial and obvious should be the only thing that will remain in their mind of you ... well, you simply don't deserve it.

Writing a good CTA is not an easy task . Some research even claims that about 70% of sites don't have any form of CTA.

Having a tempting CTA on your site is a prudent choice, because it offers the opportunity to communicate with the visitor who has entered your site.

Including a CTA in email marketing and digital marketing services for small businesses is critical, as it invites recipients to actively participate in your business.

It is already highly probable that your regular customers visit your site, but the best way to attract users who are on the margins is to  invite them to take part directly in your successes.

Conclusion


Hopefully, these simple tips will help you re-think your small business email marketing strategy.

However distracted, lazy, hasty the average email reader today may be, he will interject your message, albeit unconsciously, and perform an action, even just by deciding that his mailbox will still be accessible to you or not.

Remember not to leave anything to chance and reflect a lot on every single episode of your e-mail marketing campaign, just as if the recipients were impartial and brutal judges, or worse, severe film critics, ready to cut you off for a smallness.

Your company is your film, or your TV series: conquer the public.

In conclusion, if you liked this article you may also be interested in our articles dedicated to email marketing for startups and to the best examples of email marketing for successful companies .

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