It would be nice if a Monday morning, alongside your coffee or your
orange juice, after giving the ' Enter the campaign e-mail marketing your small
business, you've worked so much, received in a few minutes, a flood of answers
and requests from new customers (and not only) who insistently ask for your
products and services? How electrified would your boss be? Finally you would
have a raise!
As utopian as this fantasy may seem, what would you think if we told
you that it is possible to generate a quick and positive response from the
consumer audience out there and attract small businesses with strategic email marketing?
And here, today, we will review some ways to be able to accomplish not
one, but two miracles:
1.
Re-engage an "old" existing consumer
base;
2.
All this while continuing to generate new leads
effectively.
Learn who email marketing for small businesses can do it for
Hubspot (which, if you didn't know, is a software that helps companies
develop their Inbound Marketing strategy, with all the necessary tools) has
compiled a list of recent e-mail marketing campaigns that have had incredible results and are been
incredibly effective on the public.
If it is true that each of these models is a case in itself, it is
also legitimate to attempt to identify some common strengths in the email
marketing strategies adopted by these companies , which have thus managed to
climb the rankings.
In fact, each of the 19 e-mail marketing campaigns mentioned revolves
around the same fundamental components.
Once applied to your campaign, these tips will offer you the potential
to bring immense value to your business.
Create stronger content
In an era where ads are everywhere, consumers have become experts in
evading advertising materials of all kinds.
And this also applies when it comes to e-mail marketing campaigns for
small companies : any e-mail that starts with the ritual greeting, such as
"Hey, you!" or "Dear customer ...", will be promptly
trashed (and the sender probably blocked ).
The content you enter in your e-mail, including the introductory
greeting and the phrase in the subject, must be better than that of your
competitors in order to hope to be able to reach, even just a few seconds, the
attention of your consumer base .
But be careful, it is easy to forget that not everything is written :
images and visual content are also important .
The saying "an image is worth a thousand words" is more or
less known to all. Here, given the weight that the images have, take your time
to choose them intelligently .
And we haven't talked about the videos yet; because if an image is
worth a thousand words, a video is worth a thousand images .
When making video content for your e-mail marketing campaign for
businesses, small, medium or large , try to get the most out of every single
second. In this way, even if consumers were to stop viewing the video halfway,
they will still be able to internalize the message.
Convert to mobile
With the boom in voice search and the (growing) trend by consumers to
rely on local SEO , it is essential to create marketing content (and in
particular e-mail marketing content ) with a mobile-first mentality .
In 2018, over 3.8 billion users used email and industry leaders
predict that it will be around 4.2 billion by the end of 2022.
Research shows that of these, 91% check email every day and 56% use a
mobile device to do so.
These (impressive) statistics demonstrate how crucial a conversion to
mobile is. If half of 3.8 billion users rely on their smart phones to check email,
it means that mobile-friendly thinking must dominate at least half the creative
process that will determine your email marketing strategy.
All good marketers know that effective email marketing campaigns are
designed with all devices in mind. In this way, whether your content is viewed
on desktop, tablet or smartphone, users will have a similar high quality
experience.
A responsive design is a positive sign for any recipient to whom do
you turn to, since communicates the fact that you know what you're doing. This
will make you a valid ally : a careful e-mail marketing strategy , for small
businesses (above all) , is a guarantee of your reliability and the fact that
they can trust you.
Given the importance of this point, you will be able to find other valid
ideas to improve yourself in this area by reading our article on why a mobile
site does not match : do you see what it says?
Reserve the peak of inspiration for the Call to Action
While all of them are guilty, every content creator shivers at the
thought of concluding a perfect marketing email with a far from convincing call
to action (CTA) .
As simple as concluding a piece in the wake of: "Join us today to
get the best ...", we heartily encourage you to take a step back , take
your time, breathe deeply and reflect.
Think of these concluding words as if they were really your last
words.
Most likely users will not remember the (hundreds of) words that make
up the central body of e-mails. But rest assured that they will remember those
you send them with . And if what they are trivial and obvious should be the
only thing that will remain in their mind of you ... well, you simply don't
deserve it.
Writing a good CTA is not an easy task . Some research even claims
that about 70% of sites don't have any form of CTA.
Having a tempting CTA on your site is a prudent choice, because it
offers the opportunity to communicate with the visitor who has entered your
site.
Including a CTA in email marketing and digital
marketing services for small businesses is critical, as it invites
recipients to actively participate in your business.
It is already highly probable that your regular customers visit your
site, but the best way to attract users who are on the margins is to invite them to take part directly in your
successes.
Conclusion
Hopefully, these simple tips will help you re-think your small
business email marketing strategy.
However distracted, lazy, hasty the average email reader today may be,
he will interject your message, albeit unconsciously, and perform an action,
even just by deciding that his mailbox will still be accessible to you or not.
Remember not to leave anything to chance and reflect a lot on every
single episode of your e-mail marketing campaign, just as if the recipients
were impartial and brutal judges, or worse, severe film critics, ready to cut
you off for a smallness.
Your company is your film, or your TV series: conquer the public.
In conclusion, if you liked this article you may also be interested in
our articles dedicated to email marketing for startups and to the best examples
of email marketing for successful companies .
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