With SEO you can increase traffic and conversions of your
e-commerce but you have to use different tools and techniques because it is not
a traditional website but an online store
The SEO for e-commerce is no different in substance from the
traditional SEO, but the particular characteristics of online shops make this
specific matter a bit 'more delicate and complicated. Increasing traffic and
conversions through search engine optimization is possible, but it is not an
easy task. In this complete guide to SEO for e-commerce you will find out how
to do it.
The best SEO
strategies for e-commerce
Achieving all the aforementioned objectives, namely
increasing traffic and conversions with SEO, is not easy. However, there are
some strategies that cannot be ignored if you want to improve the search engine
positioning of your e-commerce site . Here they are below:
Competitor analysis -
to get a competitive advantage over the competition, even before proceeding to
put your SEO strategy into practice, you need to know how your competitors are working
(and then do it better).
Search for the right
keywords - those who want to optimize an e-commerce site should be able to
identify a specific market niche in which to emerge and (in the case of a local business) to focus on keyword
geolocation.
Optimization of the
structure - a general rule for e-commerce suggests that the product sheets
present on the site are no more than three clicks away from the homepage.
Optimization of
internal links - to improve the positioning on search engines of your
e-commerce it is important to create various links between the products and the
internal contents of the site.
Meta data
optimization - a good SEO job for an e-commerce cannot ignore an SEO
friendly URL (it must be descriptive of the web page, contain the product name
and category inside it) and meta data of the page - as Tag Title and
Description - and images, as Alt Text compiled correctly (the name of the product
cannot be missing).
Canonicalization
- in e-commerce a single product can be reached from different pages based on
the path of users (for example based on the order in which the products are
displayed) and, therefore, it is essential to use rel canonical tags
appropriately and precisely ( attributes that communicate to the Search
Engine Positioning the most representative url among those that point to
the same content, in order to avoid that the engines read the pages as
duplicate content and penalize them).
Originality of the contents - the product sheets must not be
duplicates of other cards present on the web, they must be drawn up in SEO and
must be accompanied by other original contents such as how-to guides, reviews,
press releases and guest posts in order to grow the "Spider web" of
links.
SEO for e-commerce:
the advantages
The importance of SEO NYC
for e-commerce is often underestimated, but it allows you to achieve several
objectives:
Build and improve the Brand Reputation of e-commerce.
Generate and increase traffic to the website.
Increase the audience of visitors and potential customers.
Increase sales revenues and turnover.
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