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SEO and E-Commerce: How To Increase Traffic And Conversions

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With SEO you can increase traffic and conversions of your e-commerce but you have to use different tools and techniques because it is not a traditional website but an online store

The SEO for e-commerce is no different in substance from the traditional SEO, but the particular characteristics of online shops make this specific matter a bit 'more delicate and complicated. Increasing traffic and conversions through search engine optimization is possible, but it is not an easy task. In this complete guide to SEO for e-commerce you will find out how to do it.

The best SEO strategies for e-commerce

Achieving all the aforementioned objectives, namely increasing traffic and conversions with SEO, is not easy. However, there are some strategies that cannot be ignored if you want to improve the search engine positioning of your e-commerce site . Here they are below:

Competitor analysis - to get a competitive advantage over the competition, even before proceeding to put your SEO strategy into practice, you need to know how your competitors are working (and then do it better).

Search for the right keywords - those who want to optimize an e-commerce site should be able to identify a specific market niche in which to emerge and (in the case of a local business) to focus on keyword geolocation.

Optimization of the structure - a general rule for e-commerce suggests that the product sheets present on the site are no more than three clicks away from the homepage.

Optimization of internal links - to improve the positioning on search engines of your e-commerce it is important to create various links between the products and the internal contents of the site.

Meta data optimization - a good SEO job for an e-commerce cannot ignore an SEO friendly URL (it must be descriptive of the web page, contain the product name and category inside it) and meta data of the page - as Tag Title and Description - and images, as Alt Text compiled correctly (the name of the product cannot be missing).

Canonicalization - in e-commerce a single product can be reached from different pages based on the path of users (for example based on the order in which the products are displayed) and, therefore, it is essential to use rel canonical tags appropriately and precisely ( attributes that communicate to the Search Engine Positioning the most representative url among those that point to the same content, in order to avoid that the engines read the pages as duplicate content and penalize them).

Originality of the contents - the product sheets must not be duplicates of other cards present on the web, they must be drawn up in SEO and must be accompanied by other original contents such as how-to guides, reviews, press releases and guest posts in order to grow the "Spider web" of links.

SEO for e-commerce: the advantages

The importance of SEO NYC for e-commerce is often underestimated, but it allows you to achieve several objectives:

Build and improve the Brand Reputation of e-commerce.
Generate and increase traffic to the website.
Increase the audience of visitors and potential customers.
Increase sales revenues and turnover.

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