A Pillar Page is a complete content that answers all the
user's questions about a topic: here's how to write it and why use it in an SEO
strategy
One of the key elements of a correct SEO strategy is
the pillar page. It is a single web page that has the task of completely
covering a central and defined topic , in order to guarantee users to find all
the necessary information regarding a given topic. To create this type of
content you need to follow some rules: here is the strategy to adopt to create
the perfect pillar page.
Pillar page what it
is and how to create it
The pillar page has a specific objective: to provide the
user with an overview of the same topic, thus guaranteeing the completeness of
the content . Within the pillar page there are links to content pages related
to the same topic: this action signals to the search engines that the pillar
page is an authority on the main topic treated and that it addresses the topic
in all its facets , responding in full to users' questions about it and
improving their user experience .
Pillar page: the
importance of writing complete content
If you study some examples of pillar pages, a characteristic
common to all emerges clearly: the length of the content. In fact, numerous
studies have shown that long contents have more chances to appear on the first
page of search engines according to the reference keyword. This choice depends
on the fact that the more complete a pillar page is and it delves into the
different topics related to a single topic, the greater the probability that
the user considers the content useful and precious, fully answering all his
questions and curiosities. The standard length of a pillar page is 2000 words,
but 5000 can often be reached.
The main objective of a pillar page is to create recognized
authoritativeness for a brand and to classify a certain topic on the web in the
best possible way. To do this, the longer and more accurate the text in every
possible variant, the greater the chance of success. In addition, longer
content tends to receive more social sharing and backlinks .
Pillar page seo : how
to choose the topic to be addressed
Another important aspect of an SEO strategy for creating a
pillar pageit's about the importance of user questions. To build an effective
pillar page, it is no longer necessary to focus on selecting the keywords that
users could search for, but on the real questions they ask every day on the
web. After identifying the topic to be treated, it is important to verify that
it is large enough to create multiple specific cluster pages on micro-topic
data. To demonstrate authoritativeness, it is essential to provide users with
all the answers and specifics of the case, creating content aimed at satisfying
their direct need: in this way it is possible to communicate to search engines
like Google that a pillar page is actually informative and relevant. ,
therefore it deserves to be positioned high in SERP.
The characteristics
of an effective pillar page
A pillar page can actually prove to be strategic and
effective if it boasts a number of specific characteristics :
The content addressed must relate to a topic dear to the
company
The pillar page must be an authoritative guide and respond
concretely to user requests. Here the implications and the empty spaces must be
avoided
The content must be all on one page
An SEO NYC oriented
bidirectional link strategy must be applied
The pillar page must be easily found on the site
The pillar page must be long-lasting, so it is essential to
update the content even after it has been published
In a correct SEO strategy, it is advisable to create as many
pillar pages as there are products and topics covered by the company.
Pillar page:
practical tips to make it happen
To create an effective pillar page, theory is not enough,
but it is essential to set the correct working method. After identifying the
topic to be covered, it is advisable to build a summary with the titles that
already contain an answer to the users questions . When you start writing the
content, you need to divide it into the chapters identified in the table of contents,
to make the text readable and usable. At the end of the writing, we proceed
with the insertion of multimedia files, such as photos, videos and links and
finally we add the CTA that must lead the user to perform a certain action ,
with the aim of obtaining a conversion, which is reading another article,
the lead or other.
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