Digital Advertising Marketing

Swipe-Up on Instagram is a highly appreciated function because it allows you to insert links in photos or videos on the social network in question: here's how it works and how to get it Swipe-Up, translated into Italian, means to scroll with the finger from the bottom upwards and this phrasal verb is well known by the people who are used to using Instagram.  The Swipe-Up on Instagram is in fact a very useful function because it allows you to insert links in the photos or videos that are shared: this is what it is, how it works and how to get it. Swipe-Up Instagram : what it is and what it is used for With Swipe-Up on Instagram we mean the function that allows you to connect a story to a web link , which can be a link to a blog article , a video on Youtube or other types of resources external to the platform. This tool is therefore very useful because it allows direct access to the link that the author of the story wants to show to his followers, who will not have ...

The audit is a procedure which certifies the accounts of a company. It is ensured by an auditor (person in charge of this mission) who attests to the good financial health of the company as well as the regularity of its management. A good audit thus ensures certification to said company with different partners or organizations for example. Beyond this control mission, the auditor thanks to his analysis allows his client to foresee the future steps to be taken. The audit therefore allows analysis in many very different areas: accounting, finance, management, the product development process, etc. The profession of auditor The auditor is a self-employed person or an employee of a company specializing in auditing. The most important part of his work concerns the accounting and financial audit of a company: ·         Control the company's accounts, ·         Evaluate stocks, ·     ...

A landing page is a very important element in Web Marketing. Find out what it is, when it is recommended to create it and how to structure it to work. Those who want to take advantage of Web Marketing to improve their online business cannot overlook the importance of the Landing Page . In this complete guide dedicated to it, we will discover together what it is specifically and what it is used for, when it is recommended to create one and how it must be structured so that it proves truly effective. Landing Page: what it is and what it is used for The Landing Page can be defined as the landing page of an online advertising campaign. More precisely, this is the page on which the user lands after clicking on a link inserted in an online advertisement or in a search result. Focusing on its purpose can help you better understand what a Landing Page design is and what it is used for: this particular type of page is created with the aim of converting visitors into leads (c...

With SEO you can increase traffic and conversions of your e-commerce but you have to use different tools and techniques because it is not a traditional website but an online store The SEO for e-commerce is no different in substance from the traditional SEO, but the particular characteristics of online shops make this specific matter a bit 'more delicate and complicated. Increasing traffic and conversions through search engine optimization is possible, but it is not an easy task. In this complete guide to SEO for e-commerce you will find out how to do it. The best SEO strategies for e-commerce Achieving all the aforementioned objectives, namely increasing traffic and conversions with SEO, is not easy. However, there are some strategies that cannot be ignored if you want to improve the search engine positioning of your e-commerce site . Here they are below: Competitor analysis - to get a competitive advantage over the competition, even before proceeding to put your...

How to place a One Page a site on the web? There are SEO strategies, you just need to know and implement them. Most of the websites we are used to visiting consist of multiple pages. It can happen, however, to come across One Page sites , or single pages , that is, made up of a single HTML page. This solution, for example, can be particularly useful for those activities that promote a specific service / product. In this guide to positioning a One Page site we will discover the best SEO NYC strategies for this particular type of web page. What is a One Page site A One Page website, otherwise called a single page, is a website consisting of a single HTML page which contains all the main information that it intends to disclose and all the necessary sections of the site. A One Page site of a business, for example, can include the sections "Who we are", "What we do", "Our staff", "Our products / services" and "Contacts" o...

A Pillar Page is a complete content that answers all the user's questions about a topic: here's how to write it and why use it in an SEO strategy One of the key elements of a correct SEO strategy is the pillar page. It is a single web page that has the task of completely covering a central and defined topic , in order to guarantee users to find all the necessary information regarding a given topic. To create this type of content you need to follow some rules: here is the strategy to adopt to create the perfect pillar page. Pillar page what it is and how to create it The pillar page has a specific objective: to provide the user with an overview of the same topic, thus guaranteeing the completeness of the content . Within the pillar page there are links to content pages related to the same topic: this action signals to the search engines that the pillar page is an authority on the main topic treated and that it addresses the topic in all its facets , responding in...