Digital Advertising Marketing

A Pillar Page is a complete content that answers all the user's questions about a topic: here's how to write it and why use it in an SEO strategy One of the key elements of a correct SEO strategy is the pillar page. It is a single web page that has the task of completely covering a central and defined topic , in order to guarantee users to find all the necessary information regarding a given topic. To create this type of content you need to follow some rules: here is the strategy to adopt to create the perfect pillar page. Pillar page what it is and how to create it The pillar page has a specific objective: to provide the user with an overview of the same topic, thus guaranteeing the completeness of the content . Within the pillar page there are links to content pages related to the same topic: this action signals to the search engines that the pillar page is an authority on the main topic treated and that it addresses the topic in all its facets , responding in

How to check your online visibility This article is about To get a good positioning on the web, to improve your Brand Identity and to maximize your users and traffic, you need to be visible online. In this article: 1. Traffic analysis 2. Designing a project 3. Tracking your positioning 4. Based on the performance of your positioning, set goals 5. Review tools Visibility takes on different aspects when talking about the web: it indicates where you are available (social networks, websites, etc.), who and where your competitors are, what the target is and what your strengths and weaknesses are. To actively monitor and improve your online visibility, of course, you need a well-organized and rigorous work, consisting of several points to be followed with the utmost attention. A first part of these consists in quantifying your position in practical terms, while the other part foresees that objectives are set and ad hoc strategies aimed at achieving them are

This article is about There are many themes regarding SEO, but there are also many false myths that circulate, both on the net and outside. In this study we will consider only a few of them, namely those that normally occur more often or that need further clarification. In this article: 1. Understanding Google 2. LSI 3. TF-IDF 4. TrustRank 5. RankBrain 1. Understanding Google Google is among the most used search engines in the world and is the reference point in Europe and North America to bring the predetermined public to the websites of the companies. It is no coincidence that it is the focus of SEO campaigns and one of the many myths of this sector. For this reason, it is preferable to learn as much as possible from the perspective of the business analyst. Fortunately, however, Google provides a lot of information on how it works and has often provided sources to its users to learn more. For example, there are very useful twitter accounts, such as th

It would be nice if a Monday morning, alongside your coffee or your orange juice, after giving the ' Enter the campaign e-mail marketing your small business, you've worked so much, received in a few minutes, a flood of answers and requests from new customers (and not only) who insistently ask for your products and services? How electrified would your boss be? Finally you would have a raise! As utopian as this fantasy may seem, what would you think if we told you that it is possible to generate a quick and positive response from the consumer audience out there and attract small businesses with strategic email marketing? And here, today, we will review some ways to be able to accomplish not one, but two miracles: 1.       Re-engage an "old" existing consumer base; 2.       All this while continuing to generate new leads effectively. Learn who email marketing for small businesses can do it for Hubspot (which, if you didn't know, is a software

This article is about We often talk about crawlability, crawl budgets and the like, but how to manage the depth of the SEO side crawling? In this article: 1.        Search engine scanning: what it is and how it works 2.        Bots and the User Agent 3.        Images and text: the scan 4.        The URL scan 5.        The sitemaps Perhaps those just listed are all topics not suitable for the inexperienced and those who have just started a website. However, they represent essential elements for SEO experts and in general for all professionals in the sector. Understanding how the search engine works, what processes are activated and the affected crawlers is essential! In fact, it allows you to deepen how Google works, what expectations it has towards the portals it hosts and is closely linked to the general well-being of our site. Search engine scanning: what it is and how it works When we talk about crawling we mean the process that search engine web crawl

Make an exclusive approach in the direction of the mobile marketing that is considered as the wisest movement to carry forward your E-business in a very smooth manner. You would have surely seen that to get backed with the successful business takes maximum time and effort to get the 100% result. So, to help you we have rendered in this article the variable effective strategy of marketing. Just do not get fret, the only that you really need to understand is concerned to the mobile marketing. The mobile friendly options such as adding maps as well as directions to the website are the main task offered in every product. However, the prevailing mobile devices are used to trace out the required direction that is easily accessible. Mobile marketing render you with the strategy that helps you in formatting maps to offer you with the correct direction on a vast collection of the mobile devices. Simply you can even aim to build up a link that offers the visitor with the option of