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How to check your online visibility

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How to check your online visibility

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To get a good positioning on the web, to improve your Brand Identity and to maximize your users and traffic, you need to be visible online.

In this article:

1. Traffic analysis
2. Designing a project
3. Tracking your positioning
4. Based on the performance of your positioning, set goals
5. Review tools

Visibility takes on different aspects when talking about the web: it indicates where you are available (social networks, websites, etc.), who and where your competitors are, what the target is and what your strengths and weaknesses are.

To actively monitor and improve your online visibility, of course, you need a well-organized and rigorous work, consisting of several points to be followed with the utmost attention. A first part of these consists in quantifying your position in practical terms, while the other part foresees that objectives are set and ad hoc strategies aimed at achieving them are adopted.

Here, therefore, is a practical and complete guide on how to check your online visibility.

1. Traffic analysis

You certainly cannot start by monitoring your online visibility if you do not carefully analyze the traffic first. We must never lose sight of this fundamental concept, namely that visibility is mainly dictated by the users who frequent their website.

To properly analyze the traffic, the right tools are needed, which not only must offer the right information about users who visit their website in a certain period of time, but also the appropriate statistical measures (for the purpose of analyzing the data). A platform that is undoubtedly very useful in this sense is Google Analytics. Simply enter the domain in the appropriate field to see the average number of visits, users' stay, number of pages visited and much more.

In statistics, a comparison is needed to make a hypothesis. Also in this case, therefore, it is useful to enter the URL of the competitors in the appropriate field, to compare their performance with their own. This can also be useful to get a brief idea of ​​what your performances are, and from this simple information it is even possible to understand, albeit briefly, what your weak points are.

2. Develop a project

To achieve a project, in which you set goals (especially with the aim of overcoming your competitors) you need to have the right tools. Precisely for this reason, some sites dedicated to web marketing offer platforms - called "projects" - within which, upon registration, it is possible to use analytical tools and the development of new keywords to be included in their texts, to control the own promotion campaigns on social media and much more.

In many cases, moreover, the project can be expanded through the integration of multi-source data, including those from Google Analytics, social networks, SERP pages and other sources.

3. Track your positioning

When actively intervening to optimize your website on search engines, it is obvious to expect results. These can be monitored through a software that tracks the positioning on the web. These are analytical tools that monitor the effectiveness of an intervention, in order to understand if its adoption is desirable or if the strategy must be completely changed.

With these tools it is possible not only to graphically display your positioning with respect to one or more keywords, but also to estimate traffic and evaluate your ranking relative to competitors. In some cases, moreover, it is possible to receive directly from the platforms suggestions relating to the new keywords to be adopted in their content.

Of course, to use this platform you need to enter the main and secondary keywords that you intend to track. When these do not exist (or because they have not yet been thought of, or because they are not known), it is possible to adopt the names of the products or services offered, take them directly from competitors or extrapolate them from third party sources. In all these cases, thanks to some predictive algorithms it is possible to extend the search not only to the keywords inserted, but also to the secondary and related ones.

4. Based on how your positioning is performing, set goals

The best way to grow is to challenge yourself. For this reason, you need to set goals and do your best to achieve them.

A good strategy may be to set goals for one (or at least few) keywords. The choice of the keywords to be positioned and the "ambition" of one's objectives depends on the statistics linked to online visibility: the objectives must obviously be concrete, and not unattainable.

The second step is to set goals related to channels indirectly related to your website. These can trivially be the achievement of a certain number of followers, a predetermined quantity of interactions or the achievement of ambitious results in terms of a specific metric.

On the web, success is not only linked to ambition, but also to timing: it is necessary to intervene immediately both if something does not work in your strategy, and if you get results beyond your expectations (to ride the crest of the wave).

In this regard, some online tools allow you to receive e-mails whenever a competitor reaches a higher score, or if your website performs better than others.

The same applies in the case of keyword monitoring: it can be useful, for example, to immediately know the presence of a new competitor who positions himself for a keyword related to his own, as well as to receive a warning if someone enters or leaves a specific SERP area.

5. Review tools

A good dose of self-criticism is required for successful work. Precisely for this purpose, in the wide range of tools available online for the optimization of positioning and visibility on the web, there are some specifically designed for reviewing the whole process.

In fact, there are tools that sift through entire domains in search of errors in the code or in the application of SEO techniques and that not only report them, but even offer a potential solution (or even more than one).

Abstract: to be successful you need to maximize your visibility on the web, and to be visible you need to apply a well-organized, complete and concrete strategy. Designing a strategy is possible using some statistical analysis tools of one's own performance, as well as optimization of the techniques adopted, available on the web. Here is everything you need to know about it.

Read Also: Digital Marketing Services
Read Also: SEO NYC Company
Read Also: SEO Training In Delhi NCR


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