How to check your online visibility
This article is about
To get a good positioning on the web, to improve your Brand
Identity and to maximize your users and traffic, you need to be visible online.
In this article:
1. Traffic analysis
2. Designing a project
3. Tracking your
positioning
4. Based on the
performance of your positioning, set goals
5. Review tools
Visibility takes on different aspects when talking about the
web: it indicates where you are available (social networks, websites, etc.),
who and where your competitors are, what the target is and what your strengths
and weaknesses are.
To actively monitor and improve your online visibility, of
course, you need a well-organized and rigorous work, consisting of several
points to be followed with the utmost attention. A first part of these consists
in quantifying your position in practical terms, while the other part foresees
that objectives are set and ad hoc strategies aimed at achieving them are
adopted.
Here, therefore, is a practical and complete guide on how to
check your online visibility.
1. Traffic analysis
You certainly cannot start by monitoring your online
visibility if you do not carefully analyze the traffic first. We must never
lose sight of this fundamental concept, namely that visibility is mainly
dictated by the users who frequent their website.
To properly analyze the traffic, the right tools are needed,
which not only must offer the right information about users who visit their
website in a certain period of time, but also the appropriate statistical
measures (for the purpose of analyzing the data). A platform that is
undoubtedly very useful in this sense is Google Analytics. Simply enter the
domain in the appropriate field to see the average number of visits, users'
stay, number of pages visited and much more.
In statistics, a comparison is needed to make a hypothesis.
Also in this case, therefore, it is useful to enter the URL of the competitors
in the appropriate field, to compare their performance with their own. This can
also be useful to get a brief idea of what your performances are, and from
this simple information it is even possible to understand, albeit briefly, what
your weak points are.
2. Develop a project
To achieve a project, in which you set goals (especially
with the aim of overcoming your competitors) you need to have the right tools.
Precisely for this reason, some sites dedicated to web marketing offer
platforms - called "projects" - within which, upon registration, it
is possible to use analytical tools and the development of new keywords to be
included in their texts, to control the own promotion campaigns on social media
and much more.
In many cases, moreover, the project can be expanded through
the integration of multi-source data, including those from Google Analytics,
social networks, SERP pages and other sources.
3. Track your
positioning
When actively intervening to optimize your website on search
engines, it is obvious to expect results. These can be monitored through a
software that tracks the positioning on the web. These are analytical tools
that monitor the effectiveness of an intervention, in order to understand if
its adoption is desirable or if the strategy must be completely changed.
With these tools it is possible not only to graphically
display your positioning with respect to one or more keywords, but also to
estimate traffic and evaluate your ranking relative to competitors. In some
cases, moreover, it is possible to receive directly from the platforms
suggestions relating to the new keywords to be adopted in their content.
Of course, to use this platform you need to enter the main
and secondary keywords that you intend to track. When these do not exist (or
because they have not yet been thought of, or because they are not known), it
is possible to adopt the names of the products or services offered, take them
directly from competitors or extrapolate them from third party sources. In all
these cases, thanks to some predictive algorithms it is possible to extend the
search not only to the keywords inserted, but also to the secondary and related
ones.
4. Based on how your
positioning is performing, set goals
The best way to grow is to challenge yourself. For this
reason, you need to set goals and do your best to achieve them.
A good strategy may be to set goals for one (or at least
few) keywords. The choice of the keywords to be positioned and the
"ambition" of one's objectives depends on the statistics linked to
online visibility: the objectives must obviously be concrete, and not unattainable.
The second step is to set goals related to channels
indirectly related to your website. These can trivially be the achievement of a
certain number of followers, a predetermined quantity of interactions or the
achievement of ambitious results in terms of a specific metric.
On the web, success is not only linked to ambition, but also
to timing: it is necessary to intervene immediately both if something does not
work in your strategy, and if you get results beyond your expectations (to ride
the crest of the wave).
In this regard, some online tools allow you to receive
e-mails whenever a competitor reaches a higher score, or if your website
performs better than others.
The same applies in the case of keyword monitoring: it can
be useful, for example, to immediately know the presence of a new competitor
who positions himself for a keyword related to his own, as well as to receive a
warning if someone enters or leaves a specific SERP area.
5. Review tools
A good dose of self-criticism is required for successful
work. Precisely for this purpose, in the wide range of tools available online
for the optimization of positioning and visibility on the web, there are some
specifically designed for reviewing the whole process.
In fact, there are tools that sift through entire domains in
search of errors in the code or in the application of SEO techniques and that
not only report them, but even offer a potential solution (or even more than
one).
Abstract: to be successful you need to maximize your
visibility on the web, and to be visible you need to apply a well-organized,
complete and concrete strategy. Designing a strategy is possible using some
statistical analysis tools of one's own performance, as well as optimization of
the techniques adopted, available on the web. Here is everything you need to
know about it.
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Read Also: SEO Training In Delhi NCR
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