Digital Advertising Marketing

How to check your online visibility This article is about To get a good positioning on the web, to improve your Brand Identity and to maximize your users and traffic, you need to be visible online. In this article: 1. Traffic analysis 2. Designing a project 3. Tracking your positioning 4. Based on the performance of your positioning, set goals 5. Review tools Visibility takes on different aspects when talking about the web: it indicates where you are available (social networks, websites, etc.), who and where your competitors are, what the target is and what your strengths and weaknesses are. To actively monitor and improve your online visibility, of course, you need a well-organized and rigorous work, consisting of several points to be followed with the utmost attention. A first part of these consists in quantifying your position in practical terms, while the other part foresees that objectives are set and ad hoc strategies aimed at achieving them are...

This article is about There are many themes regarding SEO, but there are also many false myths that circulate, both on the net and outside. In this study we will consider only a few of them, namely those that normally occur more often or that need further clarification. In this article: 1. Understanding Google 2. LSI 3. TF-IDF 4. TrustRank 5. RankBrain 1. Understanding Google Google is among the most used search engines in the world and is the reference point in Europe and North America to bring the predetermined public to the websites of the companies. It is no coincidence that it is the focus of SEO campaigns and one of the many myths of this sector. For this reason, it is preferable to learn as much as possible from the perspective of the business analyst. Fortunately, however, Google provides a lot of information on how it works and has often provided sources to its users to learn more. For example, there are very useful twitter accounts, such as th...

It would be nice if a Monday morning, alongside your coffee or your orange juice, after giving the ' Enter the campaign e-mail marketing your small business, you've worked so much, received in a few minutes, a flood of answers and requests from new customers (and not only) who insistently ask for your products and services? How electrified would your boss be? Finally you would have a raise! As utopian as this fantasy may seem, what would you think if we told you that it is possible to generate a quick and positive response from the consumer audience out there and attract small businesses with strategic email marketing? And here, today, we will review some ways to be able to accomplish not one, but two miracles: 1.       Re-engage an "old" existing consumer base; 2.       All this while continuing to generate new leads effectively. Learn who email marketing for small businesses can do it for Hubspot (which, if you...

This article is about We often talk about crawlability, crawl budgets and the like, but how to manage the depth of the SEO side crawling? In this article: 1.        Search engine scanning: what it is and how it works 2.        Bots and the User Agent 3.        Images and text: the scan 4.        The URL scan 5.        The sitemaps Perhaps those just listed are all topics not suitable for the inexperienced and those who have just started a website. However, they represent essential elements for SEO experts and in general for all professionals in the sector. Understanding how the search engine works, what processes are activated and the affected crawlers is essential! In fact, it allows you to deepen how Google works, what expectations it has towards the portals it hosts and is closely linked to the general well-being ...