Swipe-Up on Instagram: what it is and how to have it

Swipe-Up on Instagram is a highly appreciated function because it allows you to insert links in photos or videos on the social network in question: here's how it works and how to get it

Swipe-Up, translated into Italian, means to scroll with the finger from the bottom upwards and this phrasal verb is well known by the people who are used to using Instagram. 

The Swipe-Up on Instagram is in fact a very useful function because it allows you to insert links in the photos or videos that are shared: this is what it is, how it works and how to get it.

Swipe-Up Instagram : what it is and what it is used for

With Swipe-Up on Instagram we mean the function that allows you to connect a story to a web link , which can be a link to a blog article , a video on Youtube or other types of resources external to the platform. This tool is therefore very useful because it allows direct access to the link that the author of the story wants to show to his followers, who will not have to invest time in manually searching for the landing page, but will have the resource just a click away.

How to have the Swipe-Up on Instagram

Swipe-up on Instagram is a very useful function, but not everyone can use it daily. There are two main requirements:

·         Have a corporate business account and not a private profile;

·         Have a fan base of at least 10,000 followers.

And who does not have the 10,000 followers how can he still use this precious function? In this case you can resort to another Instagram function which is IGTV . 

The first step is to create a video, in which you explain to your community something relevant and complementary to the resource you want to connect through the Swipe-Up: then you load the IGTV. 

When the video is loaded, a screen appears requesting the insertion of the title and description: in the description section it is possible to insert the url of the link for the Swipe-Up. Finally, you can upload the IGTV and also share it on your feed , so that it reaches even more people.

Another way to use the Swipe-Up, if you don't have at least 10,000, is to carry out a sponsorship campaign on Instagram with a traffic target: in this way, in the History of Instagram , it will be possible to insert the Swipe-Up directly at the link that you want to promote, bringing traffic to the intended landing page . This advertising operation requires an economic investment, therefore it must be correctly carried out, identifying the specific target and reference target.

How to do the Swipe-Up on Instagram

To answer the question of how to swipe up, you need to follow a few simple steps. After checking that your Instagram profile meets the requirements for the Swipe-Up function, inserting it into Instagram Stories is really very simple.

 Just take or choose from your gallery the photo or video to be published and click on the symbol of the chain , the typical symbol of the link: at that point you can insert the url or a link to your video on IGTV in the text field or a link to your liking (of course, all links must follow the regulations provided by the platform, otherwise they will be removed), and finally publish.