Skip to main content

SEO and E-Commerce: How To Increase Traffic And Conversions

By

With SEO you can increase traffic and conversions of your e-commerce but you have to use different tools and techniques because it is not a traditional website but an online store

The SEO for e-commerce is no different in substance from the traditional SEO, but the particular characteristics of online shops make this specific matter a bit 'more delicate and complicated. Increasing traffic and conversions through search engine optimization is possible, but it is not an easy task. In this complete guide to SEO for e-commerce you will find out how to do it.

The best SEO strategies for e-commerce

Achieving all the aforementioned objectives, namely increasing traffic and conversions with SEO, is not easy. However, there are some strategies that cannot be ignored if you want to improve the search engine positioning of your e-commerce site . Here they are below:

Competitor analysis - to get a competitive advantage over the competition, even before proceeding to put your SEO strategy into practice, you need to know how your competitors are working (and then do it better).

Search for the right keywords - those who want to optimize an e-commerce site should be able to identify a specific market niche in which to emerge and (in the case of a local business) to focus on keyword geolocation.

Optimization of the structure - a general rule for e-commerce suggests that the product sheets present on the site are no more than three clicks away from the homepage.

Optimization of internal links - to improve the positioning on search engines of your e-commerce it is important to create various links between the products and the internal contents of the site.

Meta data optimization - a good SEO job for an e-commerce cannot ignore an SEO friendly URL (it must be descriptive of the web page, contain the product name and category inside it) and meta data of the page - as Tag Title and Description - and images, as Alt Text compiled correctly (the name of the product cannot be missing).

Canonicalization - in e-commerce a single product can be reached from different pages based on the path of users (for example based on the order in which the products are displayed) and, therefore, it is essential to use rel canonical tags appropriately and precisely ( attributes that communicate to the Search Engine Positioning the most representative url among those that point to the same content, in order to avoid that the engines read the pages as duplicate content and penalize them).

Originality of the contents - the product sheets must not be duplicates of other cards present on the web, they must be drawn up in SEO and must be accompanied by other original contents such as how-to guides, reviews, press releases and guest posts in order to grow the "Spider web" of links.

SEO for e-commerce: the advantages

The importance of SEO NYC for e-commerce is often underestimated, but it allows you to achieve several objectives:

Build and improve the Brand Reputation of e-commerce.
Generate and increase traffic to the website.
Increase the audience of visitors and potential customers.
Increase sales revenues and turnover.

Comments

Post a Comment

Popular posts from this blog

How to Choose a Wordpress Theme

By
Many beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. There are thousands of free and paid options. Each theme looks better than the other. How do you choose the best WordPress theme? In this article, we will share the 9 things you should consider, so that you can choose the best WordPress theme for your site. Select the perfect theme for your WordPress site Why should you be careful when choosing a WordPress theme? WordPress is used to create all kinds of websites. That's why each theme is aimed at a different market. Your WordPress theme should best integrate the content of your website. For example, if you are starting a blog that covers political or social issues, then you should choose a theme that improves readability. Many WordPress themes come with tons of customization options. If not properly developed, these options can make it difficult to customize or use other WordPress plugins. You may be stuck in that theme or you
2 comments
Read more

The role of internal audits capital adequacy

By
Reinforcement of equity, without guarantee of sufficient cover The 2020 crisis highlighted the insufficiency of capital in many banking establishments, especially in the face of a systemic storm of a magnitude rarely seen in economic history. This capitalization deficit had moreover to be compensated by the public authorities to prevent the banking sector as a whole from collapsing. To prevent again States, and therefore taxpayers, from having to put their hands in the pocket in a future crisis, regulators are now forcing banks to have higher and better capital than through the past, based on the so-called Basel 3 international agreements. Today's regulations are thus more restrictive and restrictive in prudential matters than those before the crisis. However, there are many critics against the current system, such as those considering that the regulatory obligations remain minimalist via the banks, this symbolizing the power of the banking lobby and reflecting a form of per
Post a Comment
Read more

E-Mail Marketing for Small Businesses: 3 Tips for a Full Mailbox

By
It would be nice if a Monday morning, alongside your coffee or your orange juice, after giving the ' Enter the campaign e-mail marketing your small business, you've worked so much, received in a few minutes, a flood of answers and requests from new customers (and not only) who insistently ask for your products and services? How electrified would your boss be? Finally you would have a raise! As utopian as this fantasy may seem, what would you think if we told you that it is possible to generate a quick and positive response from the consumer audience out there and attract small businesses with strategic email marketing? And here, today, we will review some ways to be able to accomplish not one, but two miracles: 1.       Re-engage an "old" existing consumer base; 2.       All this while continuing to generate new leads effectively. Learn who email marketing for small businesses can do it for Hubspot (which, if you didn't know, is a software
Post a Comment
Read more