Digital Advertising Marketing

Many beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. There are thousands of free and paid options. Each theme looks better than the other. How do you choose the best WordPress theme? In this article, we will share the 9 things you should consider, so that you can choose the best WordPress theme for your site. Select the perfect theme for your WordPress site Why should you be careful when choosing a WordPress theme? WordPress is used to create all kinds of websites. That's why each theme is aimed at a different market. Your WordPress theme should best integrate the content of your website. For example, if you are starting a blog that covers political or social issues, then you should choose a theme that improves readability. Many WordPress themes come with tons of customization options. If not properly developed, these options can make it difficult to customize or use other WordPress plugins. You may be stuck in that theme or you

Reinforcement of equity, without guarantee of sufficient cover The 2020 crisis highlighted the insufficiency of capital in many banking establishments, especially in the face of a systemic storm of a magnitude rarely seen in economic history. This capitalization deficit had moreover to be compensated by the public authorities to prevent the banking sector as a whole from collapsing. To prevent again States, and therefore taxpayers, from having to put their hands in the pocket in a future crisis, regulators are now forcing banks to have higher and better capital than through the past, based on the so-called Basel 3 international agreements. Today's regulations are thus more restrictive and restrictive in prudential matters than those before the crisis. However, there are many critics against the current system, such as those considering that the regulatory obligations remain minimalist via the banks, this symbolizing the power of the banking lobby and reflecting a form of per

Swipe-Up on Instagram is a highly appreciated function because it allows you to insert links in photos or videos on the social network in question: here's how it works and how to get it Swipe-Up, translated into Italian, means to scroll with the finger from the bottom upwards and this phrasal verb is well known by the people who are used to using Instagram.  The Swipe-Up on Instagram is in fact a very useful function because it allows you to insert links in the photos or videos that are shared: this is what it is, how it works and how to get it. Swipe-Up Instagram : what it is and what it is used for With Swipe-Up on Instagram we mean the function that allows you to connect a story to a web link , which can be a link to a blog article , a video on Youtube or other types of resources external to the platform. This tool is therefore very useful because it allows direct access to the link that the author of the story wants to show to his followers, who will not have

The audit is a procedure which certifies the accounts of a company. It is ensured by an auditor (person in charge of this mission) who attests to the good financial health of the company as well as the regularity of its management. A good audit thus ensures certification to said company with different partners or organizations for example. Beyond this control mission, the auditor thanks to his analysis allows his client to foresee the future steps to be taken. The audit therefore allows analysis in many very different areas: accounting, finance, management, the product development process, etc. The profession of auditor The auditor is a self-employed person or an employee of a company specializing in auditing. The most important part of his work concerns the accounting and financial audit of a company: ·         Control the company's accounts, ·         Evaluate stocks, ·         auditors in Dubai ·         Check the good financial health of his client, ·    

A landing page is a very important element in Web Marketing. Find out what it is, when it is recommended to create it and how to structure it to work. Those who want to take advantage of Web Marketing to improve their online business cannot overlook the importance of the Landing Page . In this complete guide dedicated to it, we will discover together what it is specifically and what it is used for, when it is recommended to create one and how it must be structured so that it proves truly effective. Landing Page: what it is and what it is used for The Landing Page can be defined as the landing page of an online advertising campaign. More precisely, this is the page on which the user lands after clicking on a link inserted in an online advertisement or in a search result. Focusing on its purpose can help you better understand what a Landing Page design is and what it is used for: this particular type of page is created with the aim of converting visitors into leads (c

With SEO you can increase traffic and conversions of your e-commerce but you have to use different tools and techniques because it is not a traditional website but an online store The SEO for e-commerce is no different in substance from the traditional SEO, but the particular characteristics of online shops make this specific matter a bit 'more delicate and complicated. Increasing traffic and conversions through search engine optimization is possible, but it is not an easy task. In this complete guide to SEO for e-commerce you will find out how to do it. The best SEO strategies for e-commerce Achieving all the aforementioned objectives, namely increasing traffic and conversions with SEO, is not easy. However, there are some strategies that cannot be ignored if you want to improve the search engine positioning of your e-commerce site . Here they are below: Competitor analysis - to get a competitive advantage over the competition, even before proceeding to put your

How to place a One Page a site on the web? There are SEO strategies, you just need to know and implement them. Most of the websites we are used to visiting consist of multiple pages. It can happen, however, to come across One Page sites , or single pages , that is, made up of a single HTML page. This solution, for example, can be particularly useful for those activities that promote a specific service / product. In this guide to positioning a One Page site we will discover the best SEO NYC strategies for this particular type of web page. What is a One Page site A One Page website, otherwise called a single page, is a website consisting of a single HTML page which contains all the main information that it intends to disclose and all the necessary sections of the site. A One Page site of a business, for example, can include the sections "Who we are", "What we do", "Our staff", "Our products / services" and "Contacts" o

A Pillar Page is a complete content that answers all the user's questions about a topic: here's how to write it and why use it in an SEO strategy One of the key elements of a correct SEO strategy is the pillar page. It is a single web page that has the task of completely covering a central and defined topic , in order to guarantee users to find all the necessary information regarding a given topic. To create this type of content you need to follow some rules: here is the strategy to adopt to create the perfect pillar page. Pillar page what it is and how to create it The pillar page has a specific objective: to provide the user with an overview of the same topic, thus guaranteeing the completeness of the content . Within the pillar page there are links to content pages related to the same topic: this action signals to the search engines that the pillar page is an authority on the main topic treated and that it addresses the topic in all its facets , responding in

How to check your online visibility This article is about To get a good positioning on the web, to improve your Brand Identity and to maximize your users and traffic, you need to be visible online. In this article: 1. Traffic analysis 2. Designing a project 3. Tracking your positioning 4. Based on the performance of your positioning, set goals 5. Review tools Visibility takes on different aspects when talking about the web: it indicates where you are available (social networks, websites, etc.), who and where your competitors are, what the target is and what your strengths and weaknesses are. To actively monitor and improve your online visibility, of course, you need a well-organized and rigorous work, consisting of several points to be followed with the utmost attention. A first part of these consists in quantifying your position in practical terms, while the other part foresees that objectives are set and ad hoc strategies aimed at achieving them are

This article is about There are many themes regarding SEO, but there are also many false myths that circulate, both on the net and outside. In this study we will consider only a few of them, namely those that normally occur more often or that need further clarification. In this article: 1. Understanding Google 2. LSI 3. TF-IDF 4. TrustRank 5. RankBrain 1. Understanding Google Google is among the most used search engines in the world and is the reference point in Europe and North America to bring the predetermined public to the websites of the companies. It is no coincidence that it is the focus of SEO campaigns and one of the many myths of this sector. For this reason, it is preferable to learn as much as possible from the perspective of the business analyst. Fortunately, however, Google provides a lot of information on how it works and has often provided sources to its users to learn more. For example, there are very useful twitter accounts, such as th

It would be nice if a Monday morning, alongside your coffee or your orange juice, after giving the ' Enter the campaign e-mail marketing your small business, you've worked so much, received in a few minutes, a flood of answers and requests from new customers (and not only) who insistently ask for your products and services? How electrified would your boss be? Finally you would have a raise! As utopian as this fantasy may seem, what would you think if we told you that it is possible to generate a quick and positive response from the consumer audience out there and attract small businesses with strategic email marketing? And here, today, we will review some ways to be able to accomplish not one, but two miracles: 1.       Re-engage an "old" existing consumer base; 2.       All this while continuing to generate new leads effectively. Learn who email marketing for small businesses can do it for Hubspot (which, if you didn't know, is a software